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If you’re looking for a fireplace store in Madison or Southern Wisconsin, Fireplace Pros provides expert guidance, quality fireplace brands, and professional installation services.
We help homeowners choose the right gas fireplace, electric fireplace, or wood stove for their home. From design consultation to final installation, our team ensures your fireplace is safe, efficient, and perfectly suited to your space.
Whether you’re building a new home, remodeling a living space, or upgrading an older fireplace, we provide complete fireplace solutions all in one place.

If you’re looking for a fireplace store in Madison or Southern Wisconsin, Fireplace Pros provides expert guidance, quality fireplace brands, and professional installation services.
We help homeowners choose the right gas fireplace, electric fireplace, or wood stove for their home. From design consultation to final installation, our team ensures your fireplace is safe, efficient, and perfectly suited to your space.
Whether you’re building a new home, remodeling a living space, or upgrading an older fireplace, we provide complete fireplace solutions all in one place.
A fireplace is more than a heating appliance; it’s a centerpiece for comfort, warmth, and style.
At Fireplace Pros, we guide you through every step of the process:
Our goal is to make sure your new fireplace looks beautiful, heats efficiently, and meets safety standards for your home.

Create a space that feels complete, while saving along the way. By pairing your fireplace installation with new flooring, you may qualify for exclusive bundle savings. Our team will help you coordinate every detail for a seamless look and added value. Call us to explore your options and current promotions.
Choosing the right fireplace depends on your home layout, heating goals, and lifestyle. We offer several types of fireplaces to meet different needs.

Gas fireplaces are one of the most popular options for homeowners because they provide realistic flames and reliable heat with minimal maintenance.
Benefits of gas fireplaces:
Instant heat with push-button ignition
Consistent temperature control
Cleaner burning than wood fireplaces
Modern designs and linear styles available
Works during power outages (depending on model)
Gas fireplaces can efficiently heat large areas and are ideal for homeowners who want convenience and performance.

Electric fireplaces are a flexible solution for homes without chimneys or gas lines.
Advantages include:
Easy installation
No venting required
Adjustable flame effects
Energy-efficient heating
Safe for condos, apartments, and renovations
Many modern electric fireplaces feature LED flame technology, customizable colors, and heat or flame-only modes for year-round ambiance.

For homeowners who love the traditional fireplace experience, wood-burning fireplaces and stoves provide unmatched warmth and atmosphere.
Benefits include:
Authentic wood-burning flames
Powerful heat output
Independence from gas or electricity
Ideal for rural or off-grid properties
High-efficiency wood stoves can provide long burn times and lower emissions while delivering excellent heat output.

If you already have a masonry fireplace, a fireplace insert can dramatically improve efficiency.
Fireplace inserts are designed to:
Increase heating efficiency
Reduce heat loss through the chimney
Provide better airflow and heat circulation
Modernize the appearance of older fireplaces
Available in gas, electric, and wood-burning models, inserts are one of the most cost-effective ways to upgrade an existing fireplace.

As shown: Ossio E 50 with Mantel option





When choosing between gas and electric fireplace inserts, the best option depends on your needs, budget, and home setup. Gas fireplace inserts provide a realistic flame effect with actual burning fuel, offering warmth that can heat larger spaces efficiently. They require a gas line, ventilation, and professional installation, making them a higher initial investment. However, they can continue working during power outages, making them a reliable heat source.
On the other hand, electric fireplace inserts are more affordable, easier to install, and require minimal maintenance. They do not need venting, making them ideal for apartments or homes without chimneys. While they don’t produce real flames, modern electric models use LED technology to create a realistic fire-like effect. They are energy-efficient and allow for adjustable heat settings or flame-only modes for ambiance without added warmth. If you prioritize convenience, safety, and low maintenance, an electric insert may be the better choice.
Features
Custom fireplace design tailored to your home
Gas, electric, and wood-burning fireplace options
Professional fireplace installation
Design consulting to match style, layout, and function
Benefits
A fireplace that enhances comfort and ambiance
Improved energy efficiency and heat control
A seamless process from idea to installation
Expert guidance from a local Madison fireplace store
Purpose
Our goal is simple: to help Southern Wisconsin homeowners create a beautiful, functional fireplace they’ll enjoy for years to come.

"We are so pleased – just what we’d hoped for when we contacted you at the start of the project. Many thanks to all involved, and to you for shepherding this through to conclusion." — Margie

"We are so pleased – just what we’d hoped for when we contacted you at the start of the project. Many thanks to all involved, and to you for shepherding this through to conclusion." — Margie
Fireplace inserts come in gas, electric, and wood-burning options. Gas inserts offer efficient heating and a realistic flame but require a gas line and ventilation. Electric inserts are easy to install, low maintenance, and perfect for ambiance with or without heat. Wood-burning inserts provide a traditional experience but need proper venting and regular upkeep.
2. Consider Heating Capacity & Efficiency
The right insert should match your space’s heating needs. Measured in BTUs, heat output varies by model—higher BTUs mean more warmth. Look for energy-efficient designs with adjustable settings, thermostatic controls, and eco-friendly features to optimize comfort and cost savings.
3. Plan for Installation & Maintenance
Gas and wood-burning inserts require professional installation and routine maintenance, such as chimney cleaning or gas line checks. Electric inserts are the easiest to install, often requiring just a standard outlet. Be sure to follow local building codes and safety guidelines for a secure and efficient setup.
Now is the perfect time to invest in a fireplace upgrade. Contact us to find the perfect insert to match your home and lifestyle today!
Pros:
Efficient Heating – Gas fireplace inserts provide consistent, powerful heat with minimal energy waste, making them an efficient way to warm your home.
Realistic Flames – Enjoy the cozy look of a wood fire without the hassle, thanks to advanced flame technology..
Convenient & Easy to Use – Start and adjust the fire instantly with a button or remote—no wood or cleanup needed.
Low Maintenance – Unlike wood-burning fireplaces, gas inserts don’t produce smoke, reducing the need for regular cleaning.
Safe & Controlled – Enclosed designs prevent sparks and embers, making them a safer option for families and pets.
Cons:
Higher Upfront Costs – Gas inserts require professional installation, including a gas line hookup, which can increase the initial investment.
Venting Requirements – Safe operation needs proper venting, which may require home modifications.
Fuel Dependency – Gas inserts need natural gas or propane, which can be expensive based on local rates
Less Heat During Power Outages – The fire stays on, but blower fans won’t work without electricity.
For a hassle-free warm fire, a gas insert may be the perfect choice! Contact us to find the right one for your home.
EXCELLENT Based on 42 reviews Posted on Google Jim DickTrustindex verifies that the original source of the review is Google. Seriously consider working with The Fireplace Professionals in Cambridge, WI if you're looking for a gas fireplace or stove. Our experience with the company was a pleasure. The selection of both stoves and fireplaces was better than other places we visited. The techs who came to our house were hard working, no nonsense guys with a respect for the natural gas they worked with. Something we appreciated! Prices are competitive. When you call ask for Abbey. I don't think you'll be disappointed. We weren't!Posted on Google Louise STrustindex verifies that the original source of the review is Google. Scott from The Fireplace Professionals did an amazing job repairing our gas fireplace. We have an unusual gas fireplace model that was installed by an independent contractor before we bought the house. Four gas fireplace experts have examined our fireplace, but no one could determine the solution to our problem. However when Scott arrived, he thoroughly investigated, worked hard, and persevered. After years of frustration, the fireplace now works great!Posted on Google Jason QuinnTrustindex verifies that the original source of the review is Google. We recently used the experts at Fireplace Professionals to add a gas fireplace to our Mom's home in Janesville. Scott, Abbie and Aaron were fantastic to work with and were very thorough. They met with us and offered great suggestions to make the space even more stunning and kept us in the loop with timelines, etc! What an amazing transformation for Mom's home! Highly recommend them!Posted on Google Karyn GermanTrustindex verifies that the original source of the review is Google. All aspects of our experience with Fireplace and Flooring Professionals, Inc. were first-rate. The owner made sure to show us all of our options, even coming to our home to do the measurements since I the project was under a short time frame. The prices were fair and consistent in our area. The installation crew was exceptional. They were on time, courteous and very professional, taking time to discuss the installation and operating procedures. The crew also made sure to cover all carpets and clean up the entire job site. The final installation with the surround and "firewood" was outstanding. I was shown how to tile around the fireplace with some particulars related to where the FP was located. They heard what I was going to do with the finished product and made sure the FP and mantle would accommodate our wants. I have and will recommend Fireplace and Flooring Professionals, Inc. to all my family, friends and co-workers. excellent service. I particularly appreciate that they are a local business with exceptional products and services. I would highly recommend this business. If I could I would rate them a 10 out of 5. That is how good they were.Posted on Google Joan VodaTrustindex verifies that the original source of the review is Google. Excellent job installing our new fireplace. Very knowledgeable about their products. Everyone of their staff was nice and easy to work with.Posted on Google Janice MurrayTrustindex verifies that the original source of the review is Google. We put our order in 1 week before Thanksgiving. It' now 6 months later and we are still waiting for the fireplace facade. After MANY phone calls it was supposed to be delivered today. Now we are told 2 weeks more. Ridiculous.Posted on Google Sharon EastmanTrustindex verifies that the original source of the review is Google. Great experience all the way around. Scott was extremely knowledgeable and explained all our options. Abbie was extra helpful in detailing what our choices would look like and pricing. Aaron did a wonderful job installing the new fireplace. Dave was super pro installing the stone surround. Looks totally beautiful. Extremely glad we chose to go with Fireplace Pros.Posted on Google Peter KaufmanTrustindex verifies that the original source of the review is Google. We were happy to learn that our builder contracted with Fireplace Professionals for all fireplace needs for new construction. We had used them in the past and were very, very pleased with Scott (the owner) and his staff. Our new home has two of their fireplaces and we're absolutely thrilled with them! 04/01/22 We just had our top-of-the-line furnace fail on us 3 days ago and it's cold!! We had both fireplaces running to make it semi-comfortable in the house while we dealt with the troubleshooting and procurement of various parts throughout the state. Thank God we had these fireplaces.

Ensure your gas fireplace is running safely and efficiently with our professional tune-up services.
Keep your fireplace safe, efficient, and ready for cozy nights before the chill sets in. Our gas fireplace tune-up helps you catch creosote buildup, cracks, and blockages early, preventing costly repairs and safety hazards.
For gas fireplaces and appliances, ensure everything is running safely and smoothly, giving you peace of mind all year long.